We’re excited to announce that Fjällräven—the legendary Swedish outdoor brand—has officially arrived at Frequency. Known worldwide for its timeless design, rugged durability, and commitment to sustainability, Fjällräven is a natural fit for our growing outdoor collection. From the Swedish Arctic to Weymouth Founded in 1960 in Örnsköldsvik, Sweden, Fjällräven was built on one simple mission: to make the outdoors more accessible. Their gear is designed to perform in the harshest conditions—whether you’re trekking through the Scandinavian wilderness or exploring closer to home. The brand’s iconic G-1000 fabric, Kånken backpacks, and expedition-ready outerwear have become staples for adventurers worldwide. Why We’re Stocking Fjällräven At Frequency, our focus has evolved beyond streetwear into a curated selection of outdoor, trail, and performance gear—the best of the best in each niche. Fjällräven aligns perfectly with that ethos. Their pieces are: Built to last – using tried-and-tested fabrics and construction. Sustainably made – with a commitment to ethical sourcing and environmental responsibility. Designed for real life – functional, stylish, and versatile enough to go from city to summit. What You’ll Find In-Store We’re kicking off our Fjällräven range with a mix of classics and technical gear, including: Kånken Backpacks – from the original to updated, eco-conscious versions. Outdoor Trousers & Jackets – made from the durable and weather-resistant G-1000 fabric. Accessories & Everyday Carry – functional designs built for adventure and daily use. The Next Chapter for Frequency Bringing in Fjällräven is part of our bigger move into premium outdoor and trail gear—with more brands and a full standalone running store in the works. While a few select skate brands will find a new home in a neighbouring tattoo shop, our Weymouth store is now firmly on track to become the go-to hub for outdoor enthusiasts in Dorset.