Asics. Kobe, Hyogo Perfecture, Japan. EST. 1949 Founded in 1949 in Kobe, Japan Asics is a Japanese sports and footwear brand that has quickly become an iconic street wear sneaker brand. Asics specialise in street and lifestyle footwear and is considered a premium manufacture of trainers and sneakers. At Frequency clothing we stock a wide range of Asics footwear including the Asics gel lyte iii and asics gel lyte v.