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Obey

Obey Few streetwear brands have achieved the iconic status and cultural resonance that Obey Clothing has. Born from the creative vision of contemporary artist Shepard Fairey, Obey emerged in the early 2000s as a brand deeply rooted in both art and activism. What began as an experiment in guerrilla marketing, plastering provocative stickers and posters on city streets, quickly evolved into a global fashion movement.